Many times we tend to think that a great product will automatically bring sales. It is enough to invest money, to come up with something new, and customers will flock to buy our product.
Is it enough to have an excellent service? Of course not!
A big mistake of the entrepreneur is the blind trust in his own product. After months/years of work, it is normal to have the impression that you have an excellent product (and maybe it is!). But will this product sell itself?
From the moment when trust in the product is greater than the need to know the customer’s expectations, we have a problem and we will probably lose in the long run.
Even if we are talking about an irreproachable product from a technical point of view, it is possible that it is not reflected in the client’s needs.
And what do we do then?
The experience of the last project in which we were involved was a real tennis match. Even if the client initiated the project being convinced that the product meets most of his needs,
the ball (product) constantly moved from one side of the net to the other.
The reason? The client had the impression that the product meets his expectations, but when we evaluated the work process, it was found that there are big differences between his expectations and the product he was interested in.
What can you do in such a case? Since you have a finished product, it is difficult to accept that you have to adapt it to what each customer wants.
Even if you are on the right track, you’ll get run over if you just sit there.
– Will Rodgers
Since we are talking about a business, there can be no sentimental reactions. There is no such thing as a perfect product. The product adapts to the needs of customers.
Surely! It adapts as long as it proves profitable both for your business and for the client’s business. In this case, a flexible product is easier to adapt compared to a complete one.
If you are addressing a dynamic market, you must take into account the fact that a flexible product does not necessarily represent an incomplete one. Any successful project is the result of honest communication with your client. Even when you have to tell the client that what you are selling does not meet his requirements.
It is possible that he will give up on your product, or maybe he will ask you the question: “Can you make it happen?”.
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